The ingredients of effective SEO
“We’re looking for an SEO specialist.”
I see this inquiry a lot from companies. They want to rank on the first page of Google; therefore, they search for an “SEO specialist.”
When I reply back with my SEO strategy, which includes a solid website, blogging, social media sharing, social bookmarking and linking, I usually hear: Do you provide SEO services also?
What most people do not understand is that this is an SEO strategy. SEO is not simply keyword stuffing, getting (and staying) on the first page of Google requires a complete Internet marketing strategy includes creating quality content.
Below are the ingredients of an effective SEO strategy.
Website with structure and keywords
Having a website is not good enough for Google. You must have a website that has structure and uniquely valuable keywords.
Keywords are important in your website’s: titles, headings, tags, descriptions and image “alt” tags. A good page structure would look like this:
Don’t forget to include links and words in links (aka hyper-linking).
Let’s say you have six website pages: a homepage, about page, products’ and services’ pages, a how it works page and a contact page. That means you only have six indexed pages. That’s six chances you have to come up on the first page of Google.
Blogging increases your indexed pages with every blog you post so after a while of blogging you could have some 200 to 300 indexed pages. That’s 200 to 300 times you could come up on Google.
Blogging provides you the opportunity to take the entire front page of Google, not just the top spot.
Social media sharing
Social media is a great way to create links back to your website. Promote your blog posts and landing pages on Facebook, Twitter, Google Plus, LinkedIn, etc. to drive Internet users to your website.
StumbleUpon, Digg, Delicious, Fandrop… you may have heard of these websites, but you do not understand their purpose. These are examples of social bookmarking websites.
Social bookmarking is just like bookmarking your favorite websites on your Internet browser. The only difference is that people can follow you like they can on social media. People you don’t even know may stumble upon the websites you submit as well.
The effects of social bookmarking last long after the effects of social media sharing. After 24 hours, a popular link will typically get 5 percent more likes on Facebook, 0 more Tweets yet 84 percent will get more “stumbles” on StumbleUpon.