4 Heatmap Tools For Tracking User Behavior on Your Website
Ever since the beginning of Google Analytics, webmasters were given so much rich information about visits, traffic and referring sites than ever before. This allowed webmasters to see where users were coming from and going to.
What is Heat mapping and why should you care?
Heat map tools are essentially software that overlays on top of your website and tracks the user’s interaction. It tracks interactions such as clicks, scrolls, and mouse movements. Most people don’t know how well their own website performs, despite spending a ton of money to get the thing built, heat mapping tools give you a large picture on how the users moves around on your site. This can help you see where the problems are on your website and what you need to fix to convert better.
Heat maps can help you improve your conversation rate and also help you optimize content that really isn’t popping for your users. Below I have listed the 4 best tools on the market as of 2013 for heat mapping.
EyeQuant is a much different product than most of the click tracking tools out there. It is based on an algorithm for what the user sees. This tool helps you understand why the user clicked on one button over another. The algorithm is based on an eye tracking study that gives you accurate data on what the user is seeing first as they arrive to your website.
Crazy Egg is probably the most well know heatmap tools and played a huge part in the concept of tracking mouse clicks. The cost of the product starts at $9/ per month but you are really lacking in features. The tool works great with WordPress and has a simple to use plugin for integrating into your website. If you are looking for a great tool to help improve your conversions on your website, give them a try.
Click tale is a great tool that offers a free starter plan with up to 400 tracks per month. The cool feature that they offer is one that allows you to view playback of visitor sessions. It definitely a great tool that is worth looking into.
SeeVoltution is a great tool for small businesses that don’t have a lot of money to spend on these types of tools. Plan starts are $29 per month with a 12 day free trial to demo out the software. It was super easy to install on my website and you start getting data in real-time very quickly. I definitely recommend giving this heat map tool a try.